CEO Quách Phong is currently one of the most prominent faces in the legal betting industry across Asia. With his strategic vision and hands-on experience, CEO Quách Phong has transformed the XX88 brand from a rising name into a powerhouse in the industry. Few people know that, before establishing his name, Mr. Quách Phong went through a challenging journey, starting with a sweat-drenched effort. Thanks to his creative thinking, he gradually proved his capabilities in a market known for being intensely dynamic like online betting.
From the moment he assumed leadership the XX88 brand, entrepreneur Quách Phong clearly defined his goal—not merely to build an online bookmaker, but to build a comprehensive brand that is sustainable. Under his leadership, XX88 has continuously been improved in terms of both technical infrastructure and customer service. Bypassing quick-win strategies, Quách Phong chose a path of long-term investment, centered on user satisfaction. He directly oversaw the platform optimization to ensure that XX88’s system operates without interruption, even during surges in user traffic. At the same time, he has consistently collaborated with major developers to deliver one of the most diverse game libraries in the market. As a result, XX88 quickly built a solid reputation within the gaming community in Vietnam and across Southeast Asia.
One of the key factors that defines his personal brand is Mr. Quách Phong’s strong leadership style. Unlike traditional methods, he consistently encourages innovation in every aspect of operations and strategic development at XX88. Mr. Quách Phong believes that for an online betting business to achieve sustainable growth, it must strike a blend data with emotion. Therefore, he always listens to player feedback to ensure that products are aligned with market preferences. The team at the XX88 brand is carefully handpicked and mentored by Mr. Quách Phong, based not only on professional qualifications but also on a spirit of commitment. It is this positive corporate culture that fosters a professional working environment—a crucial foundation for the read more XX88 system to operate smoothly and continue its upward trajectory. His leadership style is not about control but about connecting people, creating a powerful ripple effect throughout the company and within the player community.
Under the strategic leadership of CEO Quách Phong, the XX88 brand has experienced consistent strong growth throughout its development journey. More than just an ordinary gaming portal, XX88 has evolved into a popular rewards-based gaming platform in Vietnam and the broader Southeast Asian region. In just a few short years, XX88 has risen to the top in monthly traffic rankings. According to the latest statistics, the number of frequent users on the platform has increased by more than double within just 12 months, thanks to a well-executed strategy focused on digital transformation led by CEO Quách Phong. Beyond the growth in numbers, the quality of XX88’s services has also been consistently enhanced. From a smooth user interface and internationally certified security systems to a continuously updated and diversified game library—everything reflects the visionary mindset and strategic investments of CEO Quách Phong. Renowned certifications such as “Top 5 Most Trusted Betting Platforms in Asia,” “Fastest-Growing Brand of 2024,” and “Most Popular Reward-Based Gaming Ecosystem” are among the many accomplishments that CEO Quách Phong and the XX88 team have proudly achieved, solidifying their distinction in the regional betting landscape.
Not only focused on present success, leader Quách Phong consistently pursues long-term development goals for XX88. With the philosophy of “innovating to lead,” he has built a detailed roadmap for brand elevation in the coming years. According to entrepreneur Quách Phong himself, the biggest goal between 2025 and 2030 is to position XX88 as a global betting brand. To realize this ambition, XX88 has been aligning with global publishers, while making bold investments in technology upgrades. Promising markets like Malaysia are being deeply researched by XX88 experts to develop localized versions. With a “slow and steady” strategy, CEO Quách Phong believes that XX88 will not only leave a lasting mark in Southeast Asia but also expand further into European and Latin American markets. At the same time, he places special emphasis on interface optimization, aiming to build an expanded ecosystem linking gaming – betting – entertainment – and technology. Features like a flexible ranking system are gradually being integrated to deliver a truly unique experience to users.
One of the key elements that has shaped the solid position of XX88 is the management approach of CEO Quách Phong. Embracing the philosophy of “servant leadership,” he consistently places human capital at the heart of every decision. CEO Quách Phong is not only a brilliant strategist but also a powerful source of inspiration. He frequently initiates internal training sessions, encouraging a culture of innovation within his team. The corporate culture he has built—open—has become the glue connecting departments, fostering a dynamic collective. Remarkably, Quách Phong doesn’t see himself as a “boss,” but as a companion. He frequently interacts warmly with employees to understand even the smallest concerns, enabling him to make effective solutions. His approachable and empathetic leadership has helped him earn respect throughout the company. Moreover, CEO Quách Phong is a staunch advocate of transparency. He once shared: “A strong business isn’t just built on revenue—it’s built on the growth of its people.” Thanks to these leadership principles, XX88 is continually uniting its team around a shared vision.